The Persona Test: Seeing Through Your Customer's Eyes

Before any customer communication, campaign, or product decision goes out, the best question isn't "does this look good?" — it's "how does this land for the person on the receiving end?" AI lets you run that test in seconds.

The hardest thing about creating customer communication is that you're not your customer. You know too much about your own product, your own intent, and your own logic. You've seen the internal deck, read the spec, and lived through the decision. Your customer has none of that context — and they're forming their judgement in seconds, often without goodwill, in competition with everything else demanding their attention.

The persona test is a structured way to pressure-test any customer-facing communication before it goes out. You describe your ideal customer to AI with enough specificity to be useful — their role, their concerns, their level of familiarity with your category, what they're sceptical about — and then ask it to read your communication from that person's perspective. The feedback is immediate, frank, and specific in a way that internal reviews rarely are.

This technique is useful across a wide range of assets: email campaigns, landing pages, product descriptions, proposals, pricing pages, presentations. Anywhere you're asking someone to make a judgement, you can run a persona test first. Over time, the pattern of feedback tells you something systematic about how your communication is landing — which is more valuable than any single piece of feedback.