Privacy Policy

Who We Are

Collective Intelligence Co is part of The Collective Intelligence Group. We provide AI strategy, systems, fluency, and research services to organisations navigating the AI era.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website (thecollectiveintelligence.co), subscribe to our communications, or enquire about our services.

We are committed to handling your personal data responsibly and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data We Collect

We collect personal data in the following ways: information you provide voluntarily when you submit an enquiry or contact form (name, email address, company name, and the content of your message); your email address when you subscribe to our newsletter or intelligence feed; and technical data collected automatically when you visit our website, including IP address, browser type, pages visited, and time spent on site.

We do not collect sensitive personal data (as defined under UK GDPR) and we do not require you to create an account to access our website content.

How We Use Your Data

We use the data we collect to respond to your enquiries and communicate about our services; to send you our newsletter, research publications, and intelligence updates (where you have subscribed); to understand how our website is used and improve its content and performance; and to fulfil any contractual obligations where a client relationship exists.

We will never sell your personal data to third parties. We will not use your data for automated decision-making or profiling.

Legal Basis for Processing

We process your personal data on the following legal bases: your consent (for newsletter subscriptions and marketing communications, which you may withdraw at any time); the performance of a contract or steps taken prior to entering a contract (for client enquiries and service delivery); and our legitimate interests in operating a professional services business and communicating with potential and existing clients, where these interests are not overridden by your rights.

Third-Party Services

We use a small number of trusted third-party services to operate our website and communications. These may include analytics providers (to understand website usage), email marketing platforms (to manage newsletter subscriptions), and website hosting and infrastructure providers.

Each of these providers is contractually required to handle your data securely and only for the purposes we specify. We do not authorise them to use your data for their own marketing purposes.

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices.

Data Retention

We retain your personal data only for as long as is necessary for the purposes for which it was collected. Enquiry data is retained for up to 24 months. Newsletter subscriber data is retained until you unsubscribe. Website analytics data is retained in aggregated, anonymised form.

If a client relationship is formed, we retain relevant data in accordance with our contractual obligations and applicable legal requirements.

Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you; request correction of inaccurate data; request deletion of your data (subject to legal obligations); object to or restrict certain processing; withdraw consent at any time where processing is based on consent; and lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have handled your data incorrectly.

To exercise any of these rights, please contact us at the address below. We will respond within 30 days.

Contact

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: [email protected]

This policy was last updated in March 2026. We may update it from time to time — any material changes will be posted on this page.