EDUCATE.
MAP. EMPOWER.
Your financial intelligence layer. AURUM converts money anxiety into money confidence — through education, visual mapping, and personalised intelligence.
[ CI.CO ]
FINANCIAL · INTELLIGENCE · PLATFORM
80% of UK adults say they feel
anxious about money.
Not because they lack intelligence. Because the financial system was never designed to be understood. Jargon keeps people confused. Sales pressure keeps them distrustful. And without a clear map, most people stay frozen — knowing they should act but not knowing where to start.
AURUM is the platform that gives everyone a map, a path, and the confidence to walk it.
Money intelligence that compounds
Financial clarity without jargon
AURUM teaches how money works — mortgages, savings, protection, budgeting, investing — in plain language. No sales pressure. No technical overwhelm.
A map of where you are and what's next
Visual tools and interactive templates that show users their exact financial position and the clearest path forward. Uncertainty replaced by direction.
Intelligence that compounds over time
Personalised frameworks, progress dashboards, and premium membership — the full Money Intelligence experience. The more you use it, the smarter it gets.
Built in three phases
Education
Free content, blogs, and short courses that build trust and brand reach. AURUM meets people where they are — making financial literacy accessible for the first time.
Tools
Interactive budgeting, savings, and goal-mapping features — Your Financial Map. Visual tools that turn abstract numbers into a clear picture of where you are and what's next.
Intelligence
Smart insights, progress dashboards, and premium membership. The full Money Intelligence experience — so users don't just understand money, they master it.
Inside the map
- ✓Financial education platform — courses, blogs, and short-form content
- ✓Your Financial Map — interactive budgeting and goal-mapping tools
- ✓Progress dashboards and personalised financial insights
- ✓Premium membership with advanced Money Intelligence features
- ✓Corporate wellbeing licensing for employers
- ✓Partner integration layer for mortgage brokers, insurers, and accountants
- ✓Affiliate and introducer network (e.g., Areti Mortgages)
Three audiences. One platform.
Everyday consumers
People who want financial clarity without jargon or sales pressure — and a clear path forward at their own pace.
Employers
Workplace financial wellbeing tools that help employees feel more financially secure and more present at work.
Mortgage brokers
Partners who want to add educational value for clients and build deeper, longer-term relationships before and after advice.
Financial advisers
Professionals who benefit from financially confident, better-prepared clients — and a trusted referral pathway.
Be first into Project AURUM
Early subscribers get priority access to the beta and a personal onboarding session with the CI team.
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